How it works

Public Relations is the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its publics.

Pip Miller PR specialises in media relations. The overall aim is to influence the media, who in turn, influence their target audiences to think or act a particular way.

Being able to achieve positive pr for a client brings valuable spin-offs that include boosting profile, establishing credibility, increasing demand and/or the ability to change behaviour.

How we do it

A typical public relations activity will have four parts:

  • Analyse, research and define the problem
  • Prepare a program of action
  • Implement the program
  • Monitor the results and evaluate the activity.